รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
03012cam a22004574a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
17208 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230423230919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100421s2006 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1419526936 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781419526930 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.126 |
| Item number |
.M44 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Meisner, Chet. |
| 9 (RLIN) |
24646 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The complete guide to direct marketing : |
| Remainder of title |
creating breakthrough programs that really work / |
| Statement of responsibility, etc. |
Chet Meisner |
| Medium |
[book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago, IL : |
| Name of publisher, distributor, etc. |
Kaplan Pub., |
| Date of publication, distribution, etc. |
c2006. |
| -- |
6763 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 266 p. : |
| Other physical details |
ill |
| 449 #0 - |
|---|
| -- |
•y009– New Arrivals- Apr. 2010 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 247-248) and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing |
| 9 (RLIN) |
16968 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0013 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจอาหาร FBM (ป.ตรี) |
| 9 (RLIN) |
32 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) |
33 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0031 ศิลปศาสตรบัณฑิต สาขาภาษาจีนธุรกิจ BC (ป.ตรี) |
| 9 (RLIN) |
194 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
00121 สาขาการจัดการโลจิสติกส์ (ป.โท) |
| 9 (RLIN) |
75 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
Part 1 |
| -- |
Direct marketing as business strategy |
| -- |
p. 3 |
| 970 ## - |
|---|
| -- |
Part 2 |
| -- |
Direct marketing as sales |
| -- |
p. 21 |
| 970 ## - |
|---|
| -- |
Part 3 |
| -- |
Thinking like a direct marketer |
| -- |
p. 43 |
| 970 ## - |
|---|
| -- |
Part 4 |
| -- |
Breakthrough strategies that have worked |
| -- |
p. 73 |
| 970 ## - |
|---|
| -- |
Part 5 |
| -- |
Barriers to succes |
| -- |
p. 99 |
| 970 ## - |
|---|
| -- |
Part 6 |
| -- |
Finding your audience |
| -- |
p. 113 |
| 970 ## - |
|---|
| -- |
Part 7 |
| -- |
Data, Data processing, and database marketing |
| -- |
p. 145 |
| 970 ## - |
|---|
| -- |
Part 8 |
| -- |
Creative |
| -- |
p. 161 |
| 970 ## - |
|---|
| -- |
Part 9 |
| -- |
Production and fulfillment |
| -- |
p. 195 |
| 970 ## - |
|---|
| -- |
Part 10 |
| -- |
Testing and tracking |
| -- |
p.219 |
| 988 ## - |
|---|
| -- |
17208 |
