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Meisner, Chet.

The complete guide to direct marketing : creating breakthrough programs that really work / [book] Chet Meisner - Chicago, IL : Kaplan Pub., c2006. - xii, 266 p. : ill

Includes bibliographical references (p. 247-248) and index

Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking

ISBN: 1419526936 9781419526930

Subjects--Topical Terms:
Direct marketing

LC Class. No.: HF5415.126 / .M44 2006