รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
02586nam a2200445 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17185 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423230918.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100419s2006 us m a001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071263934 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071263931 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9980.5 |
| Item number |
.Z48 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zeithaml, Valarie A. |
| 9 (RLIN) |
24630 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Remainder of title |
integrating customer focus across the firm / |
| Statement of responsibility, etc. |
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| Medium |
[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
c2009. |
| -- |
2102 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 708 p. : |
| Other physical details |
ill |
| 449 #0 - |
|---|
| -- |
•y009– New Arrivals- Apr. 2010 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| General subdivision |
Marketing |
| 9 (RLIN) |
2674 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services |
| 9 (RLIN) |
1217 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
2095 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0013 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจอาหาร FBM (ป.ตรี) |
| 9 (RLIN) |
32 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) |
33 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bitner, Mary Jo. |
| 9 (RLIN) |
24631 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gremler, Dwayne D. |
| 9 (RLIN) |
24632 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| Call number suffix |
EEC |
| 970 ## - |
|---|
| -- |
Part 1 |
| -- |
Foundations for services marketing |
| -- |
p. 1 |
| 970 ## - |
|---|
| -- |
Part 2 |
| -- |
Focus on the customer |
| -- |
p. 47 |
| 970 ## - |
|---|
| -- |
Part 3 |
| -- |
Understanding customer reguirements |
| -- |
p. 137 |
| 970 ## - |
|---|
| -- |
Part 4 |
| -- |
Aligning service design and standards |
| -- |
p. 247 |
| 970 ## - |
|---|
| -- |
Part 5 |
| -- |
Delicering and performing service |
| -- |
p. 345 |
| 970 ## - |
|---|
| -- |
Part 6 |
| -- |
Managing service promises |
| -- |
p. 475 |
| 970 ## - |
|---|
| -- |
Cases |
| -- |
p. 569 |
| 988 ## - |
|---|
| -- |
17185 |
