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Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm / [book] Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 5th ed. - Boston : McGraw-Hill/Irwin, c2009. - xxviii, 708 p. : ill

ISBN: 0071263934 9780071263931

Subjects--Topical Terms:
Service industries--Marketing
Customer services
Marketing

LC Class. No.: HD9980.5 / .Z48 2009