รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
02883cam a2200589 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17184 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423230918.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100419s2000 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071352872 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071352871 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.126 |
| Item number |
.N37 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nash, Edward L. |
| 9 (RLIN) |
24629 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Direct marketing : |
| Remainder of title |
strategy, planning, execution / |
| Statement of responsibility, etc. |
Edward L. Nash |
| Medium |
[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw Hill, |
| Date of publication, distribution, etc. |
2000. |
| -- |
17917 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 600 p. : |
| Other physical details |
ill. |
| 449 ## - |
|---|
| -- |
•y009– New Arrivals- Apr. 2010 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing |
| 9 (RLIN) |
16968 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0013 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจอาหาร FBM (ป.ตรี) |
| 9 (RLIN) |
32 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) |
33 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0031 ศิลปศาสตรบัณฑิต สาขาภาษาจีนธุรกิจ BC (ป.ตรี) |
| 9 (RLIN) |
194 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
00121 สาขาการจัดการโลจิสติกส์ (ป.โท) |
| 9 (RLIN) |
75 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
Chapter 1 |
| -- |
Introduction |
| -- |
p. 1 |
| 970 ## - |
|---|
| -- |
Chapter 2 |
| -- |
Strategic planning |
| -- |
p. 18 |
| 970 ## - |
|---|
| -- |
Chapter 3 |
| -- |
The Marketing plan |
| -- |
p. 44 |
| 970 ## - |
|---|
| -- |
Chapter 4 |
| -- |
Research |
| -- |
p. 70 |
| 970 ## - |
|---|
| -- |
Chapter 5 |
| -- |
Testing |
| -- |
p. 94 |
| 970 ## - |
|---|
| -- |
Chapter 6 |
| -- |
The Proposition |
| -- |
p. 133 |
| 970 ## - |
|---|
| -- |
Chapter 7 |
| -- |
"Back-end' marketing |
| -- |
p. 157 |
| 970 ## - |
|---|
| -- |
Chapter 8 |
| -- |
Mail order math |
| -- |
p. 178 |
| 970 ## - |
|---|
| -- |
Chapter 9 |
| -- |
Creative tactics |
| -- |
p. 202 |
| 970 ## - |
|---|
| -- |
Chapter 10 |
| -- |
Copywriting |
| -- |
p. 236 |
| 970 ## - |
|---|
| -- |
Chapter 11 |
| -- |
Art direction |
| -- |
p. 259 |
| 970 ## - |
|---|
| -- |
Chapter 12 |
| -- |
Direct mail formats |
| -- |
p. 285 |
| 970 ## - |
|---|
| -- |
Chapter 13 |
| -- |
Production planning |
| -- |
p. 314 |
| 970 ## - |
|---|
| -- |
Chapter 14 |
| -- |
Mailing lists |
| -- |
p. 337 |
| 970 ## - |
|---|
| -- |
Chapter 15 |
| -- |
Print media |
| -- |
p. 380 |
| 970 ## - |
|---|
| -- |
Chapter 16 |
| -- |
Broadcast media |
| -- |
p. 410 |
| 970 ## - |
|---|
| -- |
Chapter 17 |
| -- |
Broadcast creative |
| -- |
p. 435 |
| 970 ## - |
|---|
| -- |
Chapter 18 |
| -- |
Telemarketing |
| -- |
p. 462 |
| 970 ## - |
|---|
| -- |
Chapter 19 |
| -- |
Fulfillment |
| -- |
p. 481 |
| 970 ## - |
|---|
| -- |
Chapter 20 |
| -- |
Database marketing |
| -- |
p. 502 |
| 970 ## - |
|---|
| -- |
Chapter 21 |
| -- |
Internet marketing |
| -- |
p. 526 |
| 970 ## - |
|---|
| -- |
Chapter 22 |
| -- |
Going global |
| -- |
p. 567 |
| 988 ## - |
|---|
| -- |
17184 |
