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Nash, Edward L.

Direct marketing : strategy, planning, execution / [book] Edward L. Nash - 4th ed. - New York : McGraw Hill, 2000. - xxxii, 600 p. : ill.

Includes index

ISBN: 0071352872 9780071352871

Subjects--Topical Terms:
Direct marketing

LC Class. No.: HF5415.126 / .N37 2000