รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
02273nam a2200409 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17047 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423230915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100318s1998 us m a001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
00538880899 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.125 |
| Item number |
.L37 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Larreche, Jean-Claude |
| 9 (RLIN) |
17714 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Markstrat 3 : |
| Remainder of title |
the strategic marketing simulation / |
| Statement of responsibility, etc. |
Jean-Claude Larreche, Hubert Gatignon |
| Medium |
[book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia : |
| Name of publisher, distributor, etc. |
Thomson, |
| Date of publication, distribution, etc. |
c1997. |
| -- |
2050 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 209 p. : |
| Other physical details |
ill. |
| 449 #0 - |
|---|
| -- |
•y010– New Arrivals- Mar. 2010 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
2095 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0013 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจอาหาร FBM (ป.ตรี) |
| 9 (RLIN) |
32 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) |
33 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gatignon, Hubert |
| 9 (RLIN) |
24404 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
Chapter 1 |
| -- |
Welcome to markstrat |
| -- |
p. 1 |
| 970 ## - |
|---|
| -- |
Chapter 2 |
| -- |
An Overview of the markstrat world |
| -- |
p. 13 |
| 970 ## - |
|---|
| -- |
Chapter 3 |
| -- |
Market research |
| -- |
p. 31 |
| 970 ## - |
|---|
| -- |
Chapter 4 |
| -- |
Operating instructions |
| -- |
p. 51 |
| 970 ## - |
|---|
| -- |
Chapter 5 |
| -- |
Marketing planning |
| -- |
p. 93 |
| 970 ## - |
|---|
| -- |
Chapter 6 |
| -- |
Market segmentation and positioning |
| -- |
p. 103 |
| 970 ## - |
|---|
| -- |
Chapter 7 |
| -- |
The Marketing and R&D interface |
| -- |
p. 127 |
| 970 ## - |
|---|
| -- |
Chapter 8 |
| -- |
Consumer analysis |
| -- |
p. 149 |
| 970 ## - |
|---|
| -- |
Chapter 9 |
| -- |
Competitive strategies |
| -- |
p. 157 |
| 970 ## - |
|---|
| -- |
Chapter 10 |
| -- |
Allocation of resources |
| -- |
p. 177 |
| 988 ## - |
|---|
| -- |
17047 |
