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Larreche, Jean-Claude

Markstrat 3 : the strategic marketing simulation / [book] Jean-Claude Larreche, Hubert Gatignon - Australia : Thomson, c1997. - xv, 209 p. : ill.

ISBN: 00538880899

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.125 / .L37