รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
03048nam a22005414a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17009 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423230914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100308s2005 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071233059 (international edition : alk. paper) |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.15 |
| Item number |
.L523 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lehmann, Donald R. |
| 9 (RLIN) |
15935 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Product management / |
| Statement of responsibility, etc. |
Donald R. Lehmann, Russell S. Winer |
| Medium |
[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
2002. |
| -- |
2102 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 494 p. : |
| Other physical details |
ill. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) |
17423 |
| 449 #0 - |
|---|
| -- |
•y010– New Arrivals- Mar. 2010 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 9 (RLIN) |
16939 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) |
33 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0013 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจอาหาร FBM (ป.ตรี) |
| 9 (RLIN) |
32 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0022 วิศวกรรมศาสตรบัณฑิต สาขาวิศวกรรมอุตสาหการ IE (ป.ตรี) |
| 9 (RLIN) |
49 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
00121 สาขาการจัดการโลจิสติกส์ (ป.โท) |
| 9 (RLIN) |
75 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Winer, Russell S., |
| Dates associated with a name |
1951- |
| 9 (RLIN) |
15505 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
1. |
| -- |
Introduction to product management |
| -- |
p.1 |
| 970 ## - |
|---|
| -- |
2. |
| -- |
Marketing planning |
| -- |
p.28 |
| 970 ## - |
|---|
| -- |
3. |
| -- |
Defining the competitive set |
| -- |
p. 52 |
| 970 ## - |
|---|
| -- |
4. |
| -- |
Category attractiveness analysis |
| -- |
p.77 |
| 970 ## - |
|---|
| -- |
5. |
| -- |
Competitor analysis |
| -- |
p.101 |
| 970 ## - |
|---|
| -- |
6. |
| -- |
Customer analysis |
| -- |
p. 142 |
| 970 ## - |
|---|
| -- |
7. |
| -- |
Market potential and sales forecasting |
| -- |
p.198 |
| 970 ## - |
|---|
| -- |
8. |
| -- |
Developing product strategy |
| -- |
p.237 |
| 970 ## - |
|---|
| -- |
9. |
| -- |
New Products |
| -- |
p.269 |
| 970 ## - |
|---|
| -- |
10. |
| -- |
Pricing decision |
| -- |
p.302 |
| 970 ## - |
|---|
| -- |
11. |
| -- |
Advertising decisions |
| -- |
p.337 |
| 970 ## - |
|---|
| -- |
12. |
| -- |
Promotions |
| -- |
p.401 |
| 970 ## - |
|---|
| -- |
13. |
| -- |
Channel management |
| -- |
p. 423 |
| 970 ## - |
|---|
| -- |
14. |
| -- |
Service and direct customer-besed marketing |
| -- |
p.423 |
| 970 ## - |
|---|
| -- |
15. |
| -- |
Financial analysis for product management |
| -- |
p.458 |
| 970 ## - |
|---|
| -- |
16. |
| -- |
Marketing metrics |
| -- |
p. 481 |
| 988 ## - |
|---|
| -- |
17009 |
