Product management /
Lehmann, Donald R.
Product management / [book] Donald R. Lehmann, Russell S. Winer - 3rd ed - Boston : McGraw-Hill/Irwin, 2002. - xvi, 494 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071233059 (international edition : alk. paper)
Product management
HF5415.15 / .L523 2002
Product management / [book] Donald R. Lehmann, Russell S. Winer - 3rd ed - Boston : McGraw-Hill/Irwin, 2002. - xvi, 494 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071233059 (international edition : alk. paper)
Product management
HF5415.15 / .L523 2002
