รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
| fixed length control field |
02495cam a2200457 a 4500 |
| 001 - CONTROL NUMBER |
| control field |
11471 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20230423230710.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
| fixed length control field |
t |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
080225s2007 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0071106685 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780071106689 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0073101419 (CD-ROM) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780073101415 (CD-ROM) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0071109153 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780071109154 |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
11471 |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
11483 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
| -- |
PITLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415.3 |
| Item number |
.H33 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Hawkins, Delbert I. |
| 9 (RLIN) |
16379 |
| 245 10 - TITLE STATEMENT |
| Title |
Consumer behavior : |
| Remainder of title |
building marketing strategy / |
| Statement of responsibility, etc. |
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best |
| Medium |
[Book] |
| 250 ## - EDITION STATEMENT |
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
c2007. |
| -- |
2102 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xxiv, 790 p. : |
| Other physical details |
chiefly col. ill.+ |
| Accompanying material |
1 CD-Rom |
| 500 ## - GENERAL NOTE |
| General note |
With 1 computer optical disc. Kept in the special collection |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Consumers |
| Geographic subdivision |
United States |
| 9 (RLIN) |
4449 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| 9 (RLIN) |
5089 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Market surveys |
| Geographic subdivision |
United States |
| 9 (RLIN) |
16380 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| General subdivision |
Case studies |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
| Topical term or geographic name as entry element |
0013 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจอาหาร FBM (ป.ตรี) |
| 9 (RLIN) |
32 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
| Topical term or geographic name as entry element |
0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) |
33 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
| Topical term or geographic name as entry element |
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Mothersbaugh, David L. |
| 9 (RLIN) |
16381 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Best, Roger J., |
| 9 (RLIN) |
16382 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
หนังสือ |
| Call number suffix |
EEC |
| 988 ## - |
| -- |
11471 |