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Hawkins, Delbert I.

Consumer behavior : building marketing strategy / [Book] Del I. Hawkins, David L. Mothersbaugh, Roger J. Best - 10th ed. - Boston : McGraw-Hill/Irwin, c2007. - xxiv, 790 p. : chiefly col. ill.+ 1 CD-Rom

With 1 computer optical disc. Kept in the special collection

ISBN: 0071106685 9780071106689 0073101419 (CD-ROM) 9780073101415 (CD-ROM) 0071109153 9780071109154

Subjects--Topical Terms:
Consumers--United States
Consumer behavior--United States
Market surveys--United States
Consumer behavior--Case studies--United States

LC Class. No.: HF5415.3 / .H33 2007