Managing customer experience and relationships : a strategic framework /
Peppers, Don,
Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers. - Third edition. - New Jersey : Wiley, 2017. - xxiv, 600 pages ; 25 cm. - Wiley corporate F&A series .
Includes bibliographical references and index.
9781119236252
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems--Marketing.
HF5415.5 / .P458M
Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers. - Third edition. - New Jersey : Wiley, 2017. - xxiv, 600 pages ; 25 cm. - Wiley corporate F&A series .
Includes bibliographical references and index.
9781119236252
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems--Marketing.
HF5415.5 / .P458M
