How brands grow: what marketers don't know
Sharp, Byron
How brands grow: what marketers don't know How brands grow - Oxford ; New York : Oxford University Press, 2010. - 228 p
9780195573565
Branding (Marketing)
Marketing.
Brand name products -- Management.
HF5415.1255 / .S532H
How brands grow: what marketers don't know How brands grow - Oxford ; New York : Oxford University Press, 2010. - 228 p
9780195573565
Branding (Marketing)
Marketing.
Brand name products -- Management.
HF5415.1255 / .S532H