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Roll, Martin,

Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll. - 2nd ed. - New York, NY : Palgrave Macmillan, 2015. - 335 p. : ill. ; 23 cm.

ISBN: 9781137359162

Subjects--Topical Terms:
Brand name products--Management.--Asia
Branding (Marketing)--Asia.

LC Class. No.: HD69.B7 / .R654