Strategic management of technological innovation /
Schilling, Melissa A
Strategic management of technological innovation / [book] Schilling, Melissa A - 4th ed., international student ed - New York, NY: McGraw-Hill, c2013. - 314 p
"Strategic Management of Technological Innovation, 4e" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
9780071326445 0071326448
Technological innovations -- Management
New products -- Management
Strategic planning
HD30.28 / .S334
Strategic management of technological innovation / [book] Schilling, Melissa A - 4th ed., international student ed - New York, NY: McGraw-Hill, c2013. - 314 p
"Strategic Management of Technological Innovation, 4e" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
9780071326445 0071326448
Technological innovations -- Management
New products -- Management
Strategic planning
HD30.28 / .S334
