Loyalty 3.0 : how to revolutionize customer and employee engagement with big data and gamification /
Paharia, Rajat
Loyalty 3.0 : how to revolutionize customer and employee engagement with big data and gamification / [book] by Rajat Paharia - New York : McGraw-Hill, [2013]. - 281 p.
9780071813372 (alk. paper) 0071813373 (alk. paper)
Brand loyalty
Customer relations
Marketing--Management
Corporate culture
Organizational behavior
Human capital--Management
HF5415.32 / .P141 2013
Loyalty 3.0 : how to revolutionize customer and employee engagement with big data and gamification / [book] by Rajat Paharia - New York : McGraw-Hill, [2013]. - 281 p.
9780071813372 (alk. paper) 0071813373 (alk. paper)
Brand loyalty
Customer relations
Marketing--Management
Corporate culture
Organizational behavior
Human capital--Management
HF5415.32 / .P141 2013
