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Kerin, Roger A.

Marketing : the core / [book] Roger A. Kerin, Steven W. Hartley, William Rudelius - 3/e. - Boston : McGraw-Hill Irwin, c2009. - xli, 493 p. : ill. (chiefly col.), col. maps

Includes bibliographical references (p. 447-467) and indexes.

ISBN: 9780073381060 (alk. paper) 0073381063 (alk. paper)

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K39M 2009