The luxury strategy : break the rules of marketing to build luxury brands /
Kapferer, Jean-No礬
The luxury strategy : break the rules of marketing to build luxury brands / [book] Jean-No礬 Kapferer and Vincent Bastien - 2nd ed. - Philadelphia, PA : Philadelphia, PA : Kogan Page, 2012. - xi, 395 p. : ill.
Includes bibliographical references (p. [377]-381) and index
9780749464912 (hardcover) 9780749464929 (ebk.)
Luxuries--Marketing
Luxury goods industry
Product management
HD9999.L852 / K17 2012
The luxury strategy : break the rules of marketing to build luxury brands / [book] Jean-No礬 Kapferer and Vincent Bastien - 2nd ed. - Philadelphia, PA : Philadelphia, PA : Kogan Page, 2012. - xi, 395 p. : ill.
Includes bibliographical references (p. [377]-381) and index
9780749464912 (hardcover) 9780749464929 (ebk.)
Luxuries--Marketing
Luxury goods industry
Product management
HD9999.L852 / K17 2012
