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| 008 | 201124s2021 nyu b 001 0 eng | ||
| 020 | _a9780367375560 | ||
| 049 | _aPIMLIB | ||
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_aHM1211 _b.T854I |
| 100 | 1 |
_aTuleja, Elizabeth A., _969603 |
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| 245 | 1 | 0 |
_aIntercultural communication for global business : _bhow leaders communicate for success / _cElizabeth A. Tuleja. |
| 250 | _aSecond Edition. | ||
| 260 |
_aNew York, NY : _bRoutledge, Taylor & Francis Group, _c2021. _962575 |
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| 300 |
_a313 pages _c25 cm. |
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| 449 | _aNew Arrivals Aug 2022 | ||
| 500 | _aRevised edition of the author's Intercultural communication for global business, 2017. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. Grounded in the need for building awareness and knowledge, then practicing mindfulness, and then working on skill development this text examines the concepts associated with understanding culture and communication in the global business environment to help readers: understand intercultural communication processes; improve self-awareness and communication in intercultural settings; expand skills in identifying, analyzing, and solving intercultural communication challenges at work; and evaluate whether one's communication has been effective. This fully updated new edition also includes completely updated case studies, with an increased emphasis on non-US perspectives, to show real-world applications across the globe. Richly illustrated with new examples and activities, this text is the ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society"-- | ||
| 650 | 0 |
_aIntercultural communication. _933008 |
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| 650 | 0 |
_aInternational business enterprises _xManagement. _92250 |
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| 650 | 0 |
_aLeadership. _929181 |
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| 650 | 0 |
_aGlobalization _xSocial aspects. _92564 |
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| 690 |
_a0033 ศิลปศาสตรบัณฑิต สาขาภาษาอังกฤษเพื่อการสื่อสารทางธุรกิจ CEB (ป.ตรี) _945752 |
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_c836479 _d836479 |
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