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020			_a9781982108601
049			_aPIMLIB
050	0	0	_aBF637.C4 _b.B458C
100	1		_aBerger, Jonah _968226
245	1	0	_aThe Catalyst : _bhow to change anyone's mind / _cJonah Berger.
246			_aThe catalyst : how to change anyone's mind
250			_aFirst edition.
260			_aNew York : _bSimon & Schuster, _c2020. _93550
300			_ax, 270 pages : _billustrations ; _c22 cm
449			_aNew Arrivals Mar 2022
504			_aIncludes bibliographical references (pages 245-248) and index.
505			_aReactance -- Endowment -- Distance -- Uncertainty -- Corroborating evidence -- Epilogue -- Acknowledgments -- Appendix. Active listening ; Applying freemium ; Force field analysis.
520			_a"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will
650		0	_aBUSINESS & ECONOMICS / Decision-Making & Problem Solving. _958331
650		0	_aBUSINESS & ECONOMICS / Leadership. _948248
650		0	_aBUSINESS & ECONOMICS / Markieting _968225
690			_a0097 งานบริการทรัพยากรสารสนเทศ _947193
942			_cBK
988			_c835704
998			_asiriporn
999			_c835704 _d835704