000 00945cam a2200301Ki 4500
001 835441
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008 151216r20152011enka 001 0 eng d
020 _a9780230343436
020 _a1137479175 (pbk.)
020 _a9780230343436 (hardback)
049 _aPIMLIB
050 _aHD45
_b.T695W
100 1 _aTrías de Bes, Fernando,
245 1 0 _aWinning at innovation :
_bthe A-to-F model /
_cFernando Trias de Bes & Philip Kotler.
260 _aBasingstoke, Hampshire :
_bPalgrave Macmillan,
_c2015.
_94448
300 _axx, 272 p. :
_bill.
449 _aNew Arrivals Nov 2021
500 _aReprint. Originally published: 2011.
650 4 _aTechnological innovations
_xManagement.
_92205
690 _a0050 หนังสือได้รับบริจาค
_99762
700 0 _aKotler, Philip.
_932280
942 _cBK
988 _c835441
998 _asiriporn
999 _c835441
_d835441