000 01034cam a22002897i 4500
001 835438
005 20230423160404.0
007 tz
008 130304t20132013njua 001 0 eng
020 _a9781118625163 (cloth)
049 _aPIMLIB
050 0 0 _aHF5415.1255
_b.M676S
100 1 _aMootee, Idris,
_967729
245 1 0 _a60-minute brand strategist :
_bthe essential brand book for marketing professionals /
_cIdris Mootee.
246 3 _aSixty-minute brand strategist
260 _aNew Jersey :
_bWiley,
_c2013.
_93665
300 _ax, 246 pages :
_billustrations (some color) ;
_c24 cm
449 _aNew Arrivals Nov 2021
500 _aIncludes index.
505 0 _aIntroduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author.
650 0 _aBranding (Marketing)
690 _a0050 หนังสือได้รับบริจาค
_99762
942 _cBK
988 _c835438
998 _asiriporn
999 _c835438
_d835438