000			01355cam a22003137i 4500
001			835384
005			20230423160408.0
007			tz
008			141025s2014 enk b 001 0 eng
020			_a9781137351814
020			_a1137351810
049			_aPIMLIB
050	0	0	_aHD69.B7 _b.S58B
100	1		_aSimpson, Anna _c(Journalist) _967624
245	1	4	_aThe brand strategist's guide to desire : _bhow to give consumers what they actually want / _cAnna Simpson.
260			_aBasingstoke : _bPalgrave Macmillan, _c2014. _94448
300			_axiii, 190 pages ; _c22 cm.
449			_aNew Arrivals Nov 2021
504			_aIncludes bibliographic references and index.
520			_aBlending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration.
650		0	_aBrand name products _xManagement. _94160
650		0	_aConsumer satisfaction. _956505
650		0	_aSocial responsibility of business. _947015
690			_a0050 หนังสือได้รับบริจาค _99762
942			_cBK
988			_c835384
998			_asiriporn
999			_c835384 _d835384