000			02457cam a2200325 i 4500
001			835367
005			20230423231750.0
007			tz
008			160615s2017 maua b 001 0 eng c
020			_a9781633692077
049			_aPIMLIB
050	0	0	_aHF5415.127 _b.Y66S
100	1		_aYoon, Eddie, _967581
245	1	0	_aSuperconsumers : _ba simple, speedy, and sustainable path to superior growth / _cEddie Yoon.
260			_aMassachusetts : _bHarvard Business Review Press, _c2016. _958398
300			_avi, 225 pages : _billustrations ; _c22 cm
449			_aNew Arrivals Nov 2021
504			_aIncludes bibliographical references and index.
520			_aFanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're superconsumers. Superconsumers are everywhere, and they span categories, countries, and age groups. There are superconsumers of sneakers, bacon, cars, wine, and sports memorabilia. There are even superconsumers of white bread and white socks. Although these fanatics are relatively small in number--they make up only about 10% of consumers--they can drive between 30% and 70% of sales. Simply put, they are the key to fast, simple, and sustainable growth. Eddie Yoon, a strategy consultant with over 15 years of experience, takes us into the minds of superconsumers of all kinds of brands. He reveals what makes these fanatics tick and why they spend so much more than other consumers. And, most important, he teaches readers how to use readily available data to identify their own superconsumers and then use this newfound knowledge to transform ordinary consumers into more profitable superconsumers. Rich with data, research, and case studies, Superconsumers takes an in-depth look at a lovable, unique, and utterly fascinating group of people. It's a practical guide for readers interested in tapping into new revenue streams, boosting sales, and transforming their companies.--
650		0	_aMarket segmentation. _947762
650		0	_aConsumer behavior. _960491
650		0	_aConsumer profiling. _967582
650		0	_aConsumers _xAttitudes. _94449
650		0	_aFans (Persons) _xAttitudes. _967583
690			_a0050 หนังสือได้รับบริจาค _99762
942			_cBK
988			_c835367
998			_asiriporn
999			_c835367 _d835367