000			01743cam a2200337 i 4500
001			835363
005			20230423160409.0
007			ta
008			181002s2015 nju b 001 0 eng
020			_a9781119167976
020			_a1119167973
049			_aPIMLIB
050			_aHD53 _b.D78W
100	1		_aDru, Jean-Marie. _967578
245	1	4	_aThe ways to new : _b15 paths to disruptive innovation / _cJean-Marie Dru.
260			_aHoboken, New Jersey : _bJohn Wiley & Sons, _c2015. _94162
300			_axii, 196 p.
449			_aNew Arrivals Nov 2021
504			_aIncludes bibliographical references (p. 189-190) and index.
505	0		_aWhy marketing should drive innovation -- Disruption and innovation. Disruption and the innovation deficit ; Disrupt the way you innovate ; Disruption in practice -- Disruptive paths to innovation. Open disruption ; Structural disruption ; asset-based disruption ; Reverse disruption ; Sustainability-driven disruption ; Revival-based disruption ; Data-driven disruption ; Usage-based disruption ; Price-led disruption ; Added-service disruption ; Partnership-led disruption ; Brand-led disruption ; Insight-driven disruption ; Business model disruption ; Anticipation-driven disruption -- Disruptive brand building. Disruption strategy ; Disruption live -- Conclusion -- Disruption What Ifs -- Exhibits.
650		4	_aCreative ability in business. _956348
650		4	_aTechnological innovations. _954154
650		4	_aNew products. _960490
650		4	_aOrganizational change. _930051
650		4	_aStrategic planning. _929042
690			_a0050 หนังสือได้รับบริจาค _99762
942			_cBK
988			_c835363
998			_asiriporn
999			_c835363 _d835363