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| 049 | _aPIMLIB | ||
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_aHD30.2 _b.L97 |
| 100 | 1 |
_aLyseggen, Jorn, _967537 |
|
| 245 | 1 | 0 |
_aOutside insight : _bnavigating a world drowning in data / _cJorn Lyseggen. |
| 260 |
_aLondon : _bPortfolio Penguin, _c2017. _962933 |
||
| 300 |
_axix, 315 pages : _billustrations ; _c23 cm |
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| 449 | _aNew Arrivals Nov 2021 | ||
| 504 | _aIncludes bibliographical references (pages 291-309) and index. | ||
| 520 | _a"The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes."-- | ||
| 650 | 0 |
_aKnowledge management. _958592 |
|
| 650 | 0 |
_aBusiness intelligence. _945848 |
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| 650 | 0 |
_aData mining. _943511 |
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| 650 | 0 |
_aDecision making. _928599 |
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| 650 | 7 | _aBusiness intelligence. | |
| 650 | 7 | _aKnowledge management. | |
| 690 |
_a0050 หนังสือได้รับบริจาค _99762 |
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