| 000 | 01505cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 835327 | ||
| 005 | 20230423231749.0 | ||
| 007 | tz | ||
| 008 | 150608s2015 nju 001 0 eng | ||
| 020 | _a9781119076575 (hardback) | ||
| 049 | _aPIMLIB | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.W365B |
| 100 | 1 |
_aWalters, Dave, _967512 |
|
| 245 | 1 | 0 |
_aBehavioral marketing : _bdelivering personalized experiences at scale / _cDave Walters. |
| 260 |
_aNew Jersey : _bWiley, _c2015. _93665 |
||
| 300 |
_axxi, 229 pages ; _c24 cm |
||
| 449 | _aNew Arrivals Nov 2021 | ||
| 500 | _aIncludes index. | ||
| 520 | _a"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing. "-- | ||
| 650 | 0 |
_aInternet marketing. _929453 |
|
| 650 | 0 |
_aCustomer relations. _941360 |
|
| 650 | 0 |
_aConsumers' preferences. _960492 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _942140 |
|
| 690 |
_a0050 หนังสือได้รับบริจาค _99762 |
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| 942 | _cBK | ||
| 988 | _c835327 | ||
| 998 | _asiriporn | ||
| 999 |
_c835327 _d835327 |
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