000 02330cam a2200337 i 4500
001 835299
005 20230423231749.0
007 tz
008 150226s2015 mau 001 0 eng
020 _a9781422142011 (hardback)
049 _aPIMLIB
050 0 0 _aHF5548.32
_b.W362D
100 1 _aWang, R.
_967453
245 1 0 _aDisrupting digital business :
_bcreate an authentic experience in the peer-to-peer economy /
_cR "Ray" Wang.
260 _aBoston :
_bHarvard Business Review Press,
_c2015.
_958398
300 _avi, 191 pages ;
_c22 cm
449 _aNew Arrivals Nov 2021
500 _aIncludes index.
520 _a"Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach-at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"--
650 0 _aElectronic commerce.
_935473
650 0 _aTechnological innovations
_xManagement.
_92205
650 0 _aBusiness enterprises
_xTechnological innovations.
_93580
650 7 _aBUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce).
_967454
650 7 _aBUSINESS & ECONOMICS / Entrepreneurship.
_967455
650 7 _aBUSINESS & ECONOMICS / Management.
_942434
690 _a0050 หนังสือได้รับบริจาค
_99762
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988 _c835299
998 _asiriporn
999 _c835299
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