000			01570nam a22002773i 4500
001			835253
005			20230423231747.0
007			cr cnu||||||||
008			211026s2016 xx o ||||0 eng d
020			_a9780749478377
020			_a9783868816266
049			_aPIMLIB
050		4	_aHF5415.1255 _b.C677F
100	1		_aCorreia, Teo. _967370
245	1	4	_aThe Fluid Consumer : _bNext Generation Growth and Branding in the Digital Age.
260			_aLondon : _bKogan Page, _c2017. _94158
300			_a190 pages : _billustrations ; _c22 cm
449			_aNew Arrivals Oct 2021
505	0		_aTitel -- Table of Contents -- Acknowledgments -- Introduction -- PART I: The Outside Focus -- Chapter One -- Experience or Utility: Setting a Course to Please the Fluid Consumer -- Chapter Two -- The Platform Imperative -- Chapter Three -- Considering Digital Consumer Journeys Without Bias -- Chapter Four -- Staying Relevant in the Big Blur of Makers and Sellers -- PART II: The Inside Focus -- Chapter Five -- The Four Pillars of Digital Growth -- Chapter Six -- Targeting Growth in Emerging and Fragmented Markets -- Chapter Seven -- The Dual-Engine Approach to Innovation -- Chapter Eight -- The "New Normal" Marketing Framework: A Place to Start -- A Forward-Facing Epilogue -- Serving Fluid Consumers 20 Years From Now -- Endnotes -- Index -- About the Author.
650		0	_aBranding (Marketing).
690			_a0050 หนังสือได้รับบริจาค _99762
942			_cBK
988			_c835253
998			_asiriporn
999			_c835253 _d835253