000 01794cam a22003258i 4500
001 834838
005 20230423231742.0
007 tz
008 160129s2016 mau 000 0 eng
020 _a9781633690004 (hardback)
049 _aPIMLIB
050 0 0 _aHD30.28
_b.Z43B
100 1 _aZenger, Todd R.,
_966685
245 1 0 _aBeyond competitive advantage :
_bhow to solve the puzzle of sustaining growth while creating value /
_cTodd Zenger.
260 _aBoston :
_bHarvard Business Review Press,
_c2016.
_958398
300 _axii, 207 pages :
_billustrations ;
_c25 cm
449 _aNew Arrivals Sep 2021
520 _a"Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the process is rife with pitfalls and tradeoffs. Strategy professor Todd Zenger provides the details of the components of a great corporate theory and helps readers reconcile the problems they'll face in pursuing the key activities of growth. Beyond Competitive Advantage provides guidance to the thoughtful strategic leader or the manager tasked with developing strategies for sustaining value and creating growth. "--
650 0 _aStrategic planning.
_929042
650 0 _aManagement.
_917426
650 0 _aLeadership.
_929181
650 7 _aBUSINESS & ECONOMICS / Strategic Planning.
_960381
650 7 _aBUSINESS & ECONOMICS / Management.
_942434
650 7 _aBUSINESS & ECONOMICS / Leadership.
_948248
690 _a0050 หนังสือได้รับบริจาค
_99762
942 _cBK
988 _c834838
998 _asiriporn
999 _c834838
_d834838