000			01377cam a22002898i 4500
001			834674
005			20230423231740.0
007			tz
008			170224s2017 nyu 001 0 eng
020			_a9781259860935 (alk. paper)
049			_aPIMLIB
050	0	0	_aHD45 _b.K595H
100	1		_aKnott, Anne Marie, _966361
245	1	0	_aHow innovation really works : _busing the trillion-dollar R&D fix to drive growth / _cAnne Marie Knott.
260			_aNew York : _bMcGraw-Hill, _c2017.
300			_apages
449			_aNew Arrivals Aug 2021
500			_aIncludes index.
505	0		_aThe problem: flying blind -- Misconception 1: small companies are more innovative -- Misconception 2: uncontested markets are good for innovation -- Misconception 3: spending more on R&D increases innovation -- Misconception 4: companies need more radical innovation -- Misconception 5: open innovation turbocharges R&D -- Misconception 6: R&D needs to be more relevant -- Misconception 7: Wall Street rewards innovation -- The promise of RQ: restoring growth -- Behind RQ: what it really is and how to find yours.
650		0	_aTechnological innovations _xManagement. _92205
650		0	_aResearch, Industrial. _966362
690			_a0050 หนังสือได้รับบริจาค _99762
942			_cBK
988			_c834674
998			_asiriporn
999			_c834674 _d834674