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100	1		_aGunter, Barrie _964107
245	1	0	_aPersonality Traits in Online Communication : _cBarrie Gunter
260			_aNew York : _bRoutledge, an imprint of the Taylor & Francis Group, _c2019. _958350
300			_a205 pages _c22 cm
449			_aNew Arrivals Nov 2020
520			_a Authoritative and illuminating, this book demonstrates how we reveal the secrets of our character through the disclosures we make about ourselves in the online world. The author expertly explores whether online information about people, derived from their search patterns, personal detail disclosures and the language they use when posting text, are all related to their personalities. The Internet era has given rise to an enormous explosion of data that is refreshed daily on a massive scale. The growth of online social network sites has created opportunities for more and more people to reveal intimate details about themselves and their lives. While some of these disclosures are consciously made, other, more subtle forms of person profiling can be produced by examining patterns in our online behaviour and the language we use in our online posts. As this book will show, techniques have been developed which enable researchers to build detailed personality profiles of people without their awareness, by examining online behaviour and psycholinguistic analysis. Establishing how unlocking the full potential of ‘big data’ is dependent on having the right analytical tools that can be applied speedily and cost-effectively on a massive scale, the author also asks how powerful these methods are, and can they really be used to influence us in the way their critics fear and proponents claim. Explaining how we reveal the secrets of our character through the disclosures we make about ourselves in the online world, this is fascinating reading for students and academics in psychology, linguistics, computer science and related areas. Authoritative and illuminating, this book demonstrates how we reveal the secrets of our character through the disclosures we make about ourselves in the online world. The author expertly explores whether online information about people, derived from their search patterns, personal detail disclosures and the language they use when posting text, are all related to their personalities. The Internet era has given rise to an enormous explosion of data that is refreshed daily on a massive scale. The growth of online social network sites has created opportunities for more and more people to reveal intimate details about themselves and their lives. While some of these disclosures are consciously made, other, more subtle forms of person profiling can be produced by examining patterns in our online behavior and the language we use in our online posts. As this book will show, techniques have been developed which enable researchers to build detailed personality profiles of people without their awareness, by examining online behaviour and psycholinguistic analysis. Establishing how unlocking the full potential of ‘big data’ is dependent on having the right analytical tools that can be applied speedily and cost-effectively on a massive scale, the author also asks how powerful these methods are, and can they really be used to influence us in the way their critics fear and proponents claim. Explaining how we reveal the secrets of our character through the disclosures we make about ourselves in the online world, this is fascinating reading for students and academics in psychology, linguistics, computer science, and related areas.
650		0	_aPsycholinguistics _932852
650		0	_aLearning, Psychology of _917735
650		7	_aPersonality _917709
650		7	_aLanguage
650		7	_aBehaviour _964108
690			_a0043 นิเทศศาสตรมหาบัณฑิต สาขาการสื่อสารเชิงนวัตกรรมเพื่อองค์กรสมัยใหม่ (ป.โท) _964083
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