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007			tz
008			180123t20182018nyuab b 001 0 eng d
020			_a9780789759603
020			_a0789759608
049			_aPIMLIB
050	0	0	_aHF5415.1265 _b.H487D
100	1		_aHemann, Chuck _941349
245	1	0	_aDigital marketing analytics : _bmaking sense of consumer data in a digital world / _cChuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]
250			_a2nd edition.
260			_aNew York : _bPearson Education, _c2018. _917696
300			_axix, 252 pages : _billustrations, map ; _c23 cm
449			_aNew Arrivals Oct 2020
504			_aIncludes bibliographical references and index.
505	0		_aUnderstanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
650		0	_aInternet marketing. _929453
650		0	_aDigital media. _963884
650		0	_aSocial media. _946533
650		0	_aMarketing _xManagement. _92095
650		7	_aDigital media.
690			_a0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) _931
700	1		_aBurbary, Ken, _eauthor. _963885
942			_cBK _mEEC
942			_aหนังสือภาษาอังกฤษ
988			_c833422
998			_asiriporn
999			_c833422 _d833422