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001 833381
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020 _a9780230252639
049 _aPIMLIB
050 _aHF5415.1255
_b.A473P
100 _aÁlvarez del Blanco, Roberto
_963821
245 _aPersonal brands :
_bmanage your life with talent and turn it into a unique experience /
_cRoberto Álvarez del Blanco [foreword by David A. Aaker]
246 _aCorporate brand personality
260 _aHoundmills, Basingstoke :
_bPalgrave Macmillan,
_c2010.
_94448
300 _axiii, 226 p. :
_bill., charts ;
_c24 cm.
449 _aNew Arrivals Oct 2020
505 2 _a Brand yourself, or be branded: imagining life, identity and relationships -- Finding the best fit and the best relationships: anthropology and needs -- First steps: talent, mission and courage -- If it works for me ... Narcissism, authenticity and values -- It's the difference, stupid relevance, energy and differentiation -- Dress for success, get up on the stage and perform: reputation, image and positioning -- Give yourself that personal touch : creativity, aesthetics and optimism -- Give me a lever long enough and I shall move the world: leadership, influence and power -- Reach for the stars ... architecture and good governance for your personal brand - - Design and live your personal brand ... with passion: setting an agenda for your action plan
650 _aSelf-presentation.
_962932
650 _aSuccess in business
_91559
650 _aBranding (Marketing)
_954404
690 _a0050 หนังสือได้รับบริจาค
_99762
942 _cBK
942 _aหนังสือภาษาอังกฤษ
988 _c833381
998 _asiriporn
999 _c833381
_d833381