000 01439cam a22003258i 4500
001 833016
005 20230423160630.0
007 tz
008 190822s2020 iau j 001 0 eng
020 _a9781260260359
020 _a9781260576009 (New)
049 _aPIMLIB
050 0 0 _aHF5415
_b.G675M
100 1 _aGrewal, Dhruv,
_963186
245 1 0 _aM : marketing
_cDhruv Grewal, PhD, Babson College, Michael Levy, PhD, Denver University.
246 1 4 _aMarketing
250 _a7th Edition.
260 _aDubuque :
_bMcGraw-Hill Education,
_c2020.
_917910
300 _a483 pages
449 _aNew Arrivals Aug 2020
500 _aRevised edition of the authors' Marketing, 2018.
520 _a"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--
650 0 _aMarketing.
_929431
690 _a0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี)
_931
700 1 _aLevy, Michael,
_eauthor.
_918060
942 _cBK
988 _c833016
998 _asiriporn
999 _c833016
_d833016