000 01387cam a22002774a 4500
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005 20230423160637.0
007 tz
008 120914s2013 enka b 001 0 eng
020 _a9780230361645
049 _aPIMLIB
050 0 0 _aHF5429.23
_b.W43A
100 1 _aWebber, Robert,
_962961
245 1 3 _aAn introduction to franchising /
_cby Robert Webber.
260 _aNew York, NY :
_bPalgrave Macmillan,
_c2013.
_94448
300 _axiv, 272 p. :
_bill. ;
_c24 cm.
449 _aNew Arrinals Jul 2020
504 _aIncludes bibliographical references (p. 251-257) and index.
505 0 _aThe origins and history of franchising -- Defining franchising -- The pros and cons of franchising -- The franchise relationship -- Entrepreneurs and franchising -- The role of ethics in franchising -- Cultivating a franchised business -- The steps to buying a franchise -- Legal and financial matters -- Developing the business -- Exit strategies -- Developing the future of franchising.
650 0 _aFranchises (Retail trade)
_919050
690 _a0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี)
_947389
942 _cBK
988 _c832920
998 _asiriporn
999 _c832920
_d832920