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|---|---|---|---|
| 001 | 832918 | ||
| 005 | 20230423160637.0 | ||
| 007 | tz | ||
| 008 | 190812s2021 cau b 001 0 eng | ||
| 020 | _a9781544320434 | ||
| 049 | _aPIMLIB | ||
| 050 | 0 | 0 |
_aHF5415 _b.G592E |
| 100 | 1 |
_aGoldstein, Beth, _962960 |
|
| 245 | 1 | 0 |
_aEntrepreneurial marketing : _ba blueprint for customer engagement / _cBeth Goldstein, Babson College. |
| 260 |
_aCalifornia : _bSAGE, _c2020. _95018 |
||
| 300 | _a346 pages | ||
| 449 | _aNew Arrinals Jul 2020 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"-- | ||
| 650 | 0 |
_aMarketing. _929431 |
|
| 650 | 0 |
_aConsumer satisfaction _93656 |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aInternet marketing. _929453 |
|
| 690 |
_a0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) _947389 |
||
| 942 | _cBK | ||
| 942 | _aหนังสือภาษาอังกฤษ | ||
| 988 | _c832918 | ||
| 998 | _asiriporn | ||
| 999 |
_c832918 _d832918 |
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