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| 001 | 832917 | ||
| 005 | 20230423231716.0 | ||
| 007 | tz | ||
| 008 | 191011s2020 cau 000 0 eng | ||
| 020 | _a9781526423252 | ||
| 020 | _a9781526423245 | ||
| 049 | _aPIMLIB | ||
| 050 |
_aHF5415 _b.H85S |
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| 100 | 1 |
_aHultén, Bertil, _962959 |
|
| 245 | 1 | 0 |
_aSensory marketing : _ban introduction / _cBertil Hultén. |
| 260 |
_aThousand Oaks : _bSage Publications, _c2020. _95027 |
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| 300 | _a230 pages | ||
| 449 | _aNew Arrinals Jul 2020 | ||
| 520 | _a"Have you ever walked into a store and thought, "Wow, that smells great!"? Perhaps you bought something as a result? Weclome to sensory marketing. This is the first introductory textbook on a subject which may form part of a course or your independent study, designed specifically for students of marketing, retailing and psychology. It comes sole-authored by one of the world's leading professors of sensory marketing and by way of fun examples and learning aids will help introduce and guide you through this fascinating topic"-- | ||
| 650 |
_aMarketing _92095 |
||
| 690 |
_a0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) _947389 |
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| 942 | _aหนังสือภาษาอังกฤษ | ||
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