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020 _a9780521181136 (paperback)
049 _aPIMLIB
050 0 0 _aHF5415.32
_b.C86C
100 1 _aCurtin, Richard Thomas,
_962598
245 1 0 _aConsumer expectations :
_bmicro foundations and macro impact /
_cRichard Thomas Curtin.
260 _aNew York :
_bCambridge University Press,
_c2019.
_94065
300 _a343 pages
449 _aNew Arrinals Jul 2020
520 _a"Expected outcomes offer no new information. Results that are unexpected challenge orthodox views. While most discrepancies are resolved upon detailed examination, the few that remain have the potential to lead to a new understanding of human behavior. Over the past four decades, I have held a unique position that has allowed me to directly observe how people form and act on their economic expectations as the director of the University of Michigan's consumer sentiment surveys. I initially resisted the startling implications of my observations as they were in inconsistent with accepted theories in economics and psychology"--
650 0 _aConsumers.
_962599
650 0 _aConsumer behavior.
_960491
650 0 _aMarketing.
_929431
650 7 _aBUSINESS & ECONOMICS / Economics / General.
_962600
690 _a0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี)
_931
942 _cBK
942 _aหนังสือภาษาอังกฤษ
988 _c832758
998 _asiriporn
999 _c832758
_d832758