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008 190816s2019 nyua b 001 0 eng d
020 _a9781138240438
020 _a1138240435
020 _a9781138240421
020 _a1138240427
049 _aPIMLIB
050 0 0 _aHF5415.32
_b.C663
245 0 0 _aConsumer social values /
_cedited by Eda Gurel-Atay and Lynn R. Kahle.
260 _aNew York :
_bRoutledge, Taylor & Francis Group,
_c2019.
_946704
300 _avii, 277 pages :
_billustrations ;
_c23 cm.
449 _aNew Arrinals Jul 2020
490 1 _aMarketing and consumer psychology series
504 _aIncludes bibliographical references and indexes.
520 _aSocial values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporate input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among foals; motives; religion and personality' value measurement and values related to specific services and industries. -- Back cover.
650 0 _aConsumer behavior.
_960491
650 0 _aConsumers
_xPsychology.
_94449
650 7 _aConsumer behavior.
650 7 _aConsumers
_xPsychology.
650 7 _aKultur
_962592
690 _a0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี)
_931
700 1 _aGurel-Atay, Eda,
_eeditor.
_962595
700 1 _aKahle, Lynn R.,
_eeditor.
_962596
942 _cBK
942 _aหนังสือภาษาอังกฤษ
988 _c832757
998 _asiriporn
999 _c832757
_d832757