000			01586cam a22003258i 4500
001			832756
005			20230423160646.0
007			tz
008			180416s2019 nyu b 001 0 eng
020			_a9781138323179 (pbk. : alk. paper)
049			_aPIMLIB
050	0	0	_aHF5415 _b.P236T
100	1		_aPantano, Eleonora, _962589
245	1	0	_aTechnology and innovation for marketing / _cEleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas.
250			_a1 Edition.
260			_aNew York : _bRoutledge, _c2019. _94722
300			_a130 pages
449			_aNew Arrinals Jul 2020
504			_aIncludes bibliographical references and index.
505	0		_aTechnology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts.
650		0	_aMarketing _xTechnological innovations. _92095
650		0	_aMarketing _xManagement.
690			_a0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) _931
700	1		_aBassano, Clara, _eauthor. _962590
700	1		_aPriporas, Constantinos-Vasilios, _eauthor. _962591
942			_cBK
988			_c832756
998			_asiriporn
999			_c832756 _d832756