000			01844cam a2200313 i 4500
001			832711
005			20230423160648.0
007			tz
008			171130s2017 nyu b 001 0 eng
020			_a9781101903209 (hbk : alk. paper)
020			_a9781524762391 (international edition)
049			_aPIMLIB
050	0	0	_aHB615 _b.R54S
100	1		_aRies, Eric, _962477
245	1	4	_aThe startup way : _bhow modern companies use entrepreneurial management to transform culture and drive long-term growth / _cEric Ries.
250			_aFirst Edition.
260			_aNew York : _bCurrency, _c2017. _962478
300			_aix, 390 pages ; _c22 cm
449			_aNew Arrinals Jun 2020
504			_aIncludes bibliographical references (pages 371-381) and index.
505	0		_aIntroduction -- The modern company -- Respect the past, invent the future : creating the modern company -- Entrepreneurship : the missing function -- A startup state of mind -- Lessons from the lean startup -- A management system for innovation at scale -- A road map for transformation -- The transformation: phase one -- The transformation: phase two -- The transformation: phase three -- Innovation accounting -- The big picture -- A unified theory of entrepreneurship -- Toward a pro-entrepreneurship public policy -- Epilogue -- A new civic religion -- Appendix 1: Additional resources -- Appendix 2: A catalog of mvps -- Note on research methods -- Disclosures -- Acknowledgments -- Notes -- Index.
650		0	_aEntrepreneurship. _930387
650		0	_aCorporate culture. _946090
690			_a0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) _931
942			_cBK
988			_c832711
998			_asiriporn
999			_c832711 _d832711