000			02115cam a2200313 i 4500
001			831917
005			20230423160732.0
007			tz
008			180315s2018 nyua 001 0 eng
020			_a9780749481568 (pbk.)
049			_aPIMLIB
050	0	0	_aHF5415.1255 _b.C646B
100	1		_aColeman, Darren _c(Marketing researcher), _961261
245	1	0	_aBuilding brand experiences : _ba practical guide to retaining brand relevance / _cDarren Coleman.
250			_a1st Edition.
260			_aNew York, NY : _bKogan Page Ltd, _c2018. _939525
300			_axiv, 280 pages : _billustrations ; _c24 cm
449			_aNew Arrivals-Oct 2019
500			_aIncludes index.
505	0		_aIntroduction to retaining relevance through brand experiences -- The brand experience blueprint : a practical management tool -- Brand experience environment -- Understanding your stakeholders -- Fine-tuning your perspective -- Considering the mechanics of delivery -- Adopting a data-driven approach -- Summary: brand experience environment -- Brand experience essentials -- Brand values -- Brand essence -- Brand promise -- Brand positioning -- Brand personality -- Summary: brand experience environment and essentials -- Brand experience enablers -- Behaviour -- Communications -- Design -- Summary: brand experience environment, essentials and enablers -- Measuring brand experiences -- Getting started with measuring brand experiences -- Adopting a holistic approach to measuring brand experiences -- How to measure brand experiences scientifically -- Closing thoughts : building brand experiences to retain relevance -- Further reading -- Appendix -- Index.
650		0	_aBranding (Marketing)
650		0	_aConsumers' preferences. _960492
650		0	_aConsumer satisfaction. _956505
690			_a0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) _947389
942			_cBK
988			_c831917
998			_asiriporn
999			_c831917 _d831917