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001			831910
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008			191024t th ||||| |||| 00| 0 eng d
020			_a9781352001112
020			_a135200111X
049			_aPIMLIB
050	0	0	_aHF5415.2 _bW558M
100			_aWilson, Alan _961248
245	0	0	_aMarketing research / _bdelivering customer insight _c Alan Wilson.
250			_a4th ed.
260			_aLondon : _bRed Globe Press, _c2019. _961249
300			_axxiii, 383 pages : _bcolor illustrations ; _c26 cm.
449			_aNew Arrivals-Oct 2019
500			_aMacmillan International Higher Education."
504			_aIncludes bibliographical references and index.
505			_a1. The Role of Marketing Research and Customer Information in Decision-Making -- 2. The Marketing Research Process -- 3. Secondary Data, Customer Databases and Big Data Analytics -- 4. Collecting Observation Data and Social Media Listening -- 5. Collecting Qualitative Data -- 6. Collecting Quantitative Data -- 7. Designing Questionnaires -- 8. Sampling Methods -- 9. Analysing Qualitative Data -- 10. Analysing Quantitative Data -- 11. Presenting the Research Results.
520			_aMarket information and customer insight are critical factors in helping successful businesses to meet their strategic goals. Now in its fourth edition, this popular and user-friendly text will equip you with all the tools you need to find facts, undertake a marketing research project and undersatnd the likely impact it can have on marketing decisions. Keeping digital data and internet research at its heart, Marketing Research provides a refreshingly non-technical introduction to the field. It details the key stages of the research process, covering both quantitative and qualitative methods, and offers a plethora of international case studies and examples--back cover.
650		0	_aMarketing research. _958075
690			_a0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) _931
942			_cBK
988			_c831910
998			_asiriporn
999			_c831910 _d831910