000			02929cam a2200337 a 4500
001			831844
005			20230423160740.0
007			tz
008			120521s2013 nyua 001 0 eng
020			_a9781260547870
020			_a1260547876
049			_aPIMLIB
050	0	0	_aHF1416 _b.C359I
100	1		_aCateora, Philip R. _916865
245	1	0	_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham.
250			_aEighteenth edition.
260			_aNew York : _bMcGraw-Hill Education, _c2020. _917910
300			_axxxii, 682 pages : _billustrations (colour) ; _c28 cm.
449			_aNew Arrivals-Oct 2019
500			_aIncludes indexes.
520			_a"At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, often difficult trading partner. What surprises do the new decade, century, and millennium hold in store for all of us? In this century, natural disasters and wars hampered commerce and human progress. Just in the last decade, we have witnessed the human tragedy and economic disaster of a 1000-year earthquake and tsunami and a nuclear meltdown in Japan; protests and revolutions-- the so-called Arab Spring--across the Middle East and North Africa (MENA); widespread economic protests across the developed countries; and the ongoing potential for a financial meltdown in the European Union. The battle to balance economic growth and stewardship of the environment continues. The globalization of markets has certainly accelerated through almost universal acceptance of the democratic free enterprise model and new communication technologies, including cell phones and the Internet"-- Provided by publisher.
650		0	_aExport marketing. _945471
650		0	_aInternational business enterprises. _938922
690			_a0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) _947389
700	1		_aGilly, Mary C. _951936
700	1		_aGraham, John L. _916866
942			_cBK
988			_c831844
998			_asiriporn
999			_c831844 _d831844