000			01325cam a2200277 i 4500
001			831841
005			20230423160740.0
007			tz
008			170817s2018 nyu 000 0 eng
020			_a9781260026429 (alk. paper)
020			_a1260026426
049			_aPIMLIB
050	0	0	_aHF5415.13 _b.P756K
100	1		_aPulizzi, Joe, _961125
245	1	0	_aKilling marketing : _bhow innovative businesses are turning marketing cost into profit / _cJoe Pulizzi & Robert Rose.
260			_aNew York : _bMcGraw-Hill Education, _c2018. _917910
300			_axii, 260 pages ; _c24 cm
449			_aNew Arrivals-Oct 2019
505	0		_aIntroduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing.
650		0	_aMarketing _xManagement. _92095
690			_a0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) _947389
942			_cBK
988			_c831841
998			_asiriporn
999			_c831841 _d831841