000			01187cam a2200325 i 4500
001			831168
005			20230423160833.0
007			ta
008			160531s2014 nyua b 000 0 eng
020			_a9780241184837
049			_aPIMLIB
050			_aHF5415.15 _b.E93H
090			_aCOMM HF 2014 665674
100	1		_aEyal, Nir. _960485
245	1	0	_aHooked : _bhow to build habit-forming products / _cNir Eyal with Ryan Hoover.
260			_aNew York : _bPortfolio/Penguin, _c2014.
300			_a242 p. : _billustrations ; _c22 cm
449			_aNew Arrinals-Jul 2019
504			_aIncludes bibliographical references (pages 225-242).
505	0		_aThe habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities.
650		4	_aNew products _92212
650		4	_aConsumer behavior _95089
650		4	_aConsumers' preferences _960493
690			_a0060 สำนักส่งเสริมวิชาการ _960488
700			_aHoover, Ryan. _960486
942			_cBK
988			_c831168
998			_asiriporn
999			_c831168 _d831168