000			02959nam a22003257a 4500
001			830638
007			tz
008			190131s 00| 0 eng dd
020			_a9780134729220
049			_aPIMLIB
050			_aHD62.4 _b.W586I
100			_aWild, John J. _95882
245			_aInternational Business: _bThe Challenges of globalization _cJohn J. Wild, Madison, Kenneth L. Wild
250			_a9 th ed.
260			_aBoston : _bPearson, _c2018. _915495
300			_axxvii, 432 pages ; _c28 cm.
449			_aNew Arrivals-Mar 2019
505			_aGlobal business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees -- Bibliographic references -- Index
520			_aInternational Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students. The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur. International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.--Publisher website
592			_aIncludes bibliographical references and index
650			_aInternational business enterprises _xManagement _92250
650			_aInternational trade. _929011
690			_a0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) _947389
700			_aWild, Kenneth L. _95883
700			_aBall, Alverne. _959608
942			_cBK
988			_c830638
998			_asiriporn
999			_c830638 _d830638