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007			tz
008			030321s2003 nyua 001 0 eng
020			_a9780141016405
049			_aPIMLIB
050	0	0	_aHF5415 _b.G578P
090			_aHF5415 _b.G578 2003
100	1		_aGodin, Seth. _959187
245	1	0	_aPurple cow : _btransform your business by being remarkable / _cSeth Godin.
260			_aNew York : _bPortfolio, _c2007. _959188
300			_ax, 144 pages : _billustrations ; _c19 cm.
449			_aNew Arrivals-Jan 2019
500			_aIncludes index.
520			_aIn 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart. -- Book jacket
650		0	_aMarketing. _929431
650		0	_aMarketing. _xCase studies
690			_a0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) _9122
942			_cBK
988			_c830544
998			_asiriporn
999			_c830544 _d830544